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For immediate release

Enter Artist Takashi Murakami's Fantasy World
At New York City's Rockefeller Center

September 9 - October 12, 2003; presented by Target Stores

NEW YORK, May 27, 2003 - This fall, New York City's most famous plaza will be transformed into a fantastical pop cityscape. Takashi Murakami at Rockefeller Center: Reversed Double Helix, a major outdoor art exhibition organized by the Public Art Fund on behalf of Tishman Speyer Properties and presented by Target Stores, will open on September 9, 2003 and run through October 12. This all-encompassing installation-Murakami's most ambitious U.S. solo show to date-will feature all new work including a large freestanding sculpture, two giant floating balloons, and a forest of mushroom seating.

A 30-foot-tall Buddha-like figure with multiple arms and a pointed head-the artist's largest sculpture ever-will preside over the scene in 30 Rockefeller Plaza. "Tongari-kun" (Japanese for "Mr. Pointy") as he is known in Murakami's universe of characters, will be flanked by four smaller figures. Low-lying mushrooms, a familiar motif in Murakami's artwork, will surround the central sculpture and serve as seating areas for visitors. Surveying this scene will be two gigantic "eyeball" balloons, each 30 feet in diameter, floating 60 feet in the air above the Rockefeller Center Ice Rink. Murakami will also design the flags surrounding Rockefeller Center to complete the dazzling aesthetic transformation.

The exhibition subtitle, "Reversed Double Helix," refers to the twisted spirals of DNA strands and plays upon Murakami's universe of mutant cartoon characters, where wide-eyed mushrooms coexist with multi-armed giants, happy flowers, and elfin creatures. Characterized by horizontality, bright acrylic patterns and flat unblemished surfaces, Murakami's works are an inspired mix of tradition and modernity, as Japanese Nihon-ga paintings of the 19th century meld with pop culture influences like Andy Warhol's Factory and Walt Disney animation. With its formal sophistication and ever-gleeful cast of characters, Murakami's art appeals on a purely visual level even as it references religion, subcultures, and art history.

In addition to his work as an artist, Takashi Murakami is a curator, entrepreneur and a student of contemporary Japanese society and its efforts to define itself in a post-war era. His interdisciplinary approach to art production culls from the current popularity of otaku-animated films (anime), comics (manga), music and fashions inspired by Japanese youth culture. In 2000, Murakami curated an exhibition of Japanese art titled Superflat, which acknowledged a movement toward mass produced entertainment and its effects on contemporary aesthetics. Murakami is also internationally recognized for his recent collaboration with designer Marc Jacobs to create handbags and other products for the Louis Vuitton fashion house.

About Takashi Murakami
Takashi Murakami was born in Tokyo and received his BFA, MFA and PhD from the Tokyo National University of Fine Arts and Music. He has had recent solo shows at Marianne Boesky, New York (2003); Fondation Cartier pour l'art contemporain, Paris (2002); Museum of Contemporary Art, Tokyo (2001); Museum of Fine Arts, Boston (2001); and Galerie Emmanuel Perrotin, Paris (2001).

About the Public Art Fund
The Public Art Fund is New York's leading presenter of artists' projects, new commissions, installations, and exhibitions in public spaces. With 25 years of experience, the Public Art Fund identifies, coordinates and realizes a diversity of major
projects by both established and emerging artists throughout New York City. By bringing artworks outside the traditional context of museums and galleries, the Public Art Fund provides a unique platform for an unparalleled public encounter with the art of our time.

Exhibitions at Rockefeller Center
Tishman Speyer Properties is the co-owner and manager of Rockefeller Center, which is the site of numerous public exhibits and events, including the New York International Orchid Show and the upcoming Centennial of Flight exhibit that will take place July 29 - August 18, 2003. The annual art installation at Rockefeller Center is consistent with Tishman Speyer's commitment to bringing world-class art to the public in its more than 40 buildings around the globe. Tishman Speyer has earned a worldwide reputation for innovative utilization of public art in its signature commercial properties, which include Rockefeller Center and The Chrysler Center in New York City, and the Sony Center in Berlin.

Rockefeller Center and Public Art Fund have presented other major works of art to the millions of people who visit and work at this New York landmark. Last summer, Nam June Paik's Transmission broadcast a nightly laser display around the plaza. In 2000, Jeff Koons' monumental topiary Puppy blossomed at the foot of 30 Rockefeller Plaza, and the following year, Louise Bourgeois presented three massive bronze spiders, including the thirty-foot-tall Maman. In 1998 eight Auguste Rodin bronzes from the Collection of Iris and B. Gerald Cantor were exhibited in the Channel Gardens. Each day an estimated 250,000 people walk through the Rockefeller Plaza complex, which is home to the most famous Christmas Tree in the world.

About Target Stores
Minneapolis-based Target Stores serves guests at 1,167 stores in 47 states nationwide, including 13 stores in the New York metropolitan area, by delivering today's best retail trends at affordable prices. Whether visiting a Target store or shopping online at target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target Stores, along with its parent company Target Corporation (NYSE:TGT), gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

For More information please contact:

Douglas Kline
Target Stores
612-696-3444

Amanda Domizio
Ruder Finn Arts & Communications Counselors
212-583-2798

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Contact:
Public Art Fund
tel: (212) 980-4575
e-mail: press@publicartfund.org

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