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Through
summer 2003, at Brooklyn Academy of Music's historic building
at 30 Lafayette Avenue in Fort Greene undergoes a two-year restoration,
its façade will become a magical and whimsical version of itself,
decorated with mouthwatering gumdrops, peppermint sticks, red
licorice and other colorful candies that replicate the building's
every feature.
Vik
Muniz's gigantic gingerbread house, a photographic blow-up of
an actual gingerbread cake, comes complete with frosting windows,
jellybean arches, gummy bear cornices and an m&m frieze. Reproducing
BAM's beaux arts architectural minutiae in detail-from its grand
two-story stained glass windows down to the names of famous composers-Muniz
has changed the familiar landmark into a tantalizing, lighthearted
fairytale. Muniz's CandyBAM wrapper will conceal the restoration
work, creating a sense of anticipation even as it preserves and
exaggerates our memory of the building beneath.
For
CandyBAM, Muniz worked with Soutine Bakery to match the
exact scale of BAM's building. At 300 feet long by 60 feet tall,
CandyBAM is the most ambitious example of a large body
of photographic work that Muniz has made using food or other unusual
substances to depict a familiar object or scene. Typically, the
materials he uses add a layer of meaning to the object depicted.
With CandyBAM, the significance of his mouthwatering materials
is concise and exuberant: "The symbolic meaning of the gingerbread
house is the celebration of the Brooklyn Academy of Music as a
place of fantasy and joy," Muniz has said. "I would also like
it to give the public the feeling of anticipation-just like a
child feels in front of a bag of candy-of the unveiling of the
renovated building."
Artist
Bio
Born in São Paulo, Brazil in 1961, Vik Muniz has lived
and worked in New York City since the mid-1980s. He began his
career as a sculptor, eventually turning his attention primarily
to photography. He has had solo exhibitions at The Menil Collection,
Houston, Texas; the 49th Venice Biennale, Brazilian Pavilion;
Whitney Museum of American Art, New York; Centre National de la
Photographie, Paris; and the International Center of Photography,
New York. His work has also been included in many group exhibitions
such as "Brazil: Body and Soul" at The Solomon R. Guggenheim
Museum, New York in 2001; "46th Biennial Exhibition: Media/Metaphor"
at the Corcoran Gallery of Art, Washington D. C., 2000, and "The
Museum as Muse" at The Museum of Modern Art, New York, 1999.
Sponsorship
CandyBAM, presented by Target
Stores, is the first ever collaboration between Public Art
Fund and the Brooklyn
Academy of Music (BAM).
Minneapolis-based Target Stores serves guests at 1,107 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target Stores, along with its parent company Target Corporation (NYSE:TGT), gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs. Target will open its first Brooklyn store at 519 Gateway Drive on October 9.
Location
Brooklyn Academy of Music is located at 30 Lafayette Avenue between
Ashland Place and St. Felix Street.
Nearest Subway: 1,
2, 4, 5, M, N, Q, R, W to Atlantic-Pacific stop; G to Fulton Street;
C to Lafayette Ave.
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